Social Media Marketing: ROI

Social Media Marketing

Course details

  • 47m
  • Beginner
  • Released: 10/9/2019

Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Carlos Gil covers tools and strategies for accurately measuring social media ROI to make smart, data-driven decisions. Learn about the measurements that really matter; how to define them; how to use built-in reporting tools on Twitter, LinkedIn, and other major social networks to define and track measurements; and how to use this information to produce actionable insights and drive continuous improvement for your business.

Learning objectives

  • Linking business strategy and social media
  • Key performance indicators to measure
  • Social media tools to help measure ROI
  • Decoding social media analytics
  • Driving Facebook sales with offers and ecommerce
  • Growing your personal brand on LinkedIn
  • Getting more clicks with Twitter analytics
  • Driving sales with Instagram stories
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