Learning YouTube Analytics

Course details

  • 1h 22m
  • Beginner + Intermediate
  • Released: 3/5/2020

Discover how to read and use YouTube Analytics, the online reporting system from YouTube for monitoring the performance of YouTube channels and videos. Learn about what analytics are and how to use the analytics data to improve the performance of future videos. Find out how to see the kind of audience that is responding positively to channel content, how to estimate revenue, which content is benefitting from subtitles or closed captioning, how much of the view count is from repeat viewers, and more.

Learning objectives

  • Analytics overview
  • Views and watch time
  • Revenue and ad rates
  • Impressions
  • Click-through rate and unique viewers
  • Traffic sources
  • Average view duration and audience retention
  • Likes and dislikes
  • Subscriber bell notifications
  • Audience demographics
  • Estimated revenue