Brand Building Basics

You’ll probably forget where you’re up to, so please keep a note for the next time you visit.

Ch. 0a. Introduction – Welcome
Ch. 0b. Introduction – Using the exercise files
Ch. 1a. Defining a Business Brand – Understanding branding
Ch. 1b. Defining a Business Brand – Exploring the gallery of brands
Ch. 1c. Defining a Business Brand – Positioning your brand
Ch. 1d. Defining a Business Brand – Using images and style to support messaging
Ch. 2a. Building a Brand – Developing a story
Ch. 2b. Building a Brand – Developing a creative brief
Ch. 2c. Building a Brand – Developing a logo
Ch. 2d. Building a Brand – Developing a style guide
Ch. 2e. Building a Brand – Creating consistent communication and collateral pieces
Ch. 2f. Building a Brand – Trademarking a brand
Ch. 3a. Succeeding by Avoiding Common Mistakes – Planning for success
Ch. 3b. Succeeding by Avoiding Common Mistakes – Being consistent
Ch. 3c. Succeeding by Avoiding Common Mistakes – Integrating the power of the web in branding
Ch. 4. Conclusion – Final thoughts